Self-serve signup is now open

Import in seconds and sell to every AI shopping agent.

Connect your store once, so ChatGPT, Claude, Gemini, Meta's Muse, and other AI agents can sell your products at your live price and stock.

Start selling to AI agents
  • No waitlist.
  • No credit card required.
  • Zero monthly fee.
  • Nothing on your site changes.

You pay 2% only when an agent sale completes.

What is OpenMerchant?

OpenMerchant lets AI agents buy straight from your store, so a shopper who picks your product in the chat can pay right there.

  1. Shopper asks AI
  2. Live price and stock
  3. Saved card pays
  4. Order in your store

What changed

Your next customer is asking AI what to buy.

Shoppers put that question to ChatGPT, Gemini, Perplexity, Grok, and Meta's Muse. The ones who arrive that way buy more often.

AI-referred shoppers are 54–60% more likely to convert than traditional retail traffic.

May to July 2026 · Source: Adobe

The catch

Unless your platform has a deal, AI shoppers can't buy from you, and your analytics won't tell you what you're missing.

  • Waitlisted

    ChatGPT lets Shopify and Etsy stores in automatically. Everyone else waits. Google picks who gets checkout in AI Mode.

  • Misquoted

    Assistants read a copy of your catalog that's days old, so they push products you've sold out of at prices you've changed.

  • Invisible

    When AI does send you a buyer, your analytics call it Direct, so the channel looks empty even while it sells.

Why now

AI traffic to US retail is forecast to grow 130% this holiday season.

Source: Adobe forecast, Sep 2026

  1. Today Connect your store and go live in the chat.
  2. Early November Lots of stores freeze site changes for the holidays.
  3. Black Friday Shoppers buy from whichever stores their assistant can actually sell.
  4. December The holiday rush. If an agent can't sell your products, you'll never even see the sale you lost.

It costs you nothing until an agent makes a sale.

What merchants try today

Every other way in makes you wait or pay.

  1. Wait for your platform Each platform is building its own route, for its own stores, on its own schedule. Black Friday won't wait for the roadmap.
  2. Sign an enterprise contract Agent-ready feeds come as enterprise contracts, billed monthly before the channel has proved anything.
  3. Pay for a tracker Visibility tools charge $29 to $700 a month to count mentions, but they still can't take orders.
  4. Check by hand You type the same questions into ChatGPT every week and still don't know why a competitor got picked.

How it works

Connect once. Agents sell. You get paid.

  1. 1

    Connect your store

    Enter your web address and link Stripe. We import your catalog.

  2. 2

    Press publish

    Review your products and hit publish. We list them in ChatGPT, Claude, Gemini, and more.

  3. 3

    Agents buy

    Shoppers say "buy it," and the agent checks out with their saved card. Orders land like any other.

Start selling to AI agents

Where you show up

Add your catalog to the AI assistants your customers already use.

Your products become purchasable in ChatGPT, Claude, Gemini, Grok, and Meta's Muse, plus third-party shopping agents that connect to OpenMerchant.

Get picked

See where every product ranks, then climb.

An assistant recommends one product first. It weighs price, stock, shipping, reviews, and how well the product is described. Ad spend doesn't buy the spot, so a small store with sharp listings can beat a big brand.

  • See every AI search each product shows up in, and where it placed against competing stores.
  • We fill in the attributes assistants match on, like size, material, and shipping time.
  • We test titles, descriptions, and photos with assistants and keep what gets each product recommended.

Pricing

We get paid when you do.

2%of completed agent sales. That's the only fee.

  • Zero monthly fee
  • No credit card required
  • Free to connect and publish
Start selling to AI agents

Your money, your control

Every sale goes straight into your Stripe account.

  • We never hold your money.
  • You stay the merchant of record, and orders land in the system you use today.
  • Price and stock come live from your own store, not a copy.
Katarina Jankov, founder of OpenMerchant

Who's behind it

Built by a former payments engineer from Stripe.

Katarina JankovFounder, OpenMerchant

  • 4 yearson Stripe Connect
  • Ledthe Accounts v2 API
  • 3PCI compliance audits

We work directly with Stripe on agent payments.

Questions merchants ask

Do I need a developer?
No. If you can type your website address, you can set it up. Your checkout, payments, and order system stay as they are.
We freeze our site in November. Can we still do this?
Yes. Setup changes no theme or checkout code, so nothing on your live site moves.
Which platforms work?
Any website, including Shopify, WooCommerce, Squarespace, and Wix, or your Stripe catalog.
I'm on Shopify. Why add this?
Shopify's channels only reach the assistants Shopify partners with. OpenMerchant puts the same catalog in front of every agent we connect to, not just Shopify's picks, and shows you where each product ranks against competing stores.
What if an agent gets the order wrong?
Price and stock are checked live from your store at the moment of purchase, so agents sell from the same numbers your site shows.
Who handles fraud, disputes, and refunds?
Payments run through your own Stripe account, so its usual fraud and dispute handling applies. Refunds go through your payment provider, exactly as they do today.

Self-serve signup is now open

Shoppers are asking AI right now, so make sure it can sell them your products.

Connect your store today. Pay nothing until an agent sells.

Start selling to AI agents
  • No waitlist.
  • No credit card required.
  • Zero monthly fee.
  • Nothing on your site changes.

You pay 2% only when an agent sale completes.